We’re SURI (short for Sustainable Rituals). Having launched mid-2022, we are now the fastest growing challenger brand in the oral care space in the UK.

Every toothbrush you’ve ever owned still exists—it’s estimated that over one billion toothbrushes are thrown away each year in the USA alone.

The oral health industry is incredibly wasteful. Disposable products. Grimy looks. Gimmicky innovation. Poor battery. Clunky design. Flat product experience. Planned obsolescence. Constant compromise.

Our mission is simple. Transform oral care for people and the planet, with everyday essentials purposefully designed for life. We believe we need fewer, simple and better products. Beautiful objects that people love to use. So they stick to it. Everyday and forever.

As an early stage start-up we’re unable to offer the most competitive package, but we hope this is more than offset by the breadth of experience and personal growth you will have on our team. If this excites you and you are keen to shape SURI with us we’d be thrilled to hear from you.

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We’re looking for a Retention Lead to take ownership of our CRM, email performance marketing, and retention strategies—driving measurable revenue through visitor to customer conversion, subscription products, and customer lifecycle programs.This is a high-impact role where you'll be responsible for optimizing email flows, launching high-converting sales campaigns, converting subscribers into customers, improving LTV through segmentation, automation, and strategic offers, and working with our Digital Product team to improve conversion rate and AOV in key user journeys. Reporting into the Director of Growth, you’ll work closely with our Growth, Product, Operations and Creative teams to build a best-in-class retention engine that keeps our customers engaged and coming back for more.

Own and scale SURI’s retention marketing strategy, driving repeat revenue via email, SMS,CRM, CRO and offline channels.

● Develop, optimize, and A/B test automated email flows (welcome series, replenishment, churn prevention, post-purchase, etc.) to maximize conversion and LTV.

● Launch high-converting email campaigns to increase customer engagement, repeat purchases, and subscription growth.

● Improve subscription retention by reducing churn, increasing upsell opportunities, and enhancing the customer experience.

● Work with our digital product team to build best in class site flows that unlock retention andrepeat revenue opportunities.

● Use customer insights and data to create hyper-personalized retention strategies thatimprove engagement and repeat revenue.

● Segment and target customers based on behavioral data, purchase history, and engagement levels.

● Own reporting and analytics, tracking key retention KPIs and implementing data-driven improvements.

● Stay on top of industry trends and best practices in DTC retention marketing, bringing fresh ideas to the table.

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What We're Looking For

‍● Proven track record in DTC retention marketing, with a history of driving real, measurable repeat revenue growth at a fast-moving startup.

● Deep expertise in email marketing, lifecycle automation, and CRM—you know what makes customers come back.

● Experience managing subscriptions and consumable product retention in an eCommerce environment.

● Strong analytical mindset—you make decisions based on data, not guesses.

● Hands-on experience with email platforms and CRM tools (Klaviyo strongly preferred), as well as integration with Shopify and subscription platforms.

● Creative and strategic thinker—you can know how to create winning emails, and can think big picture about driving improvements over the long term.

● A true hustler—you thrive in a fast-paced environment, move quickly, and get things done.

● Passion for sustainability, design, and consumer products is a plus!

Their benefits

To quote one of our most recent hires, Ana, “This is the nicest office I’ve ever worked in”.

Our benefits include:

• 25 days annual leave, plus bank holidays and 1 additional day for your birthday
• Private medical and dental insurance
• Flexible working hours
• Hybrid working - up to 2 days working from home each week
• 1 Charity Day per year

• Central London offices- based in London Bridge; a stone’s throw from Borough Market
• 4x “Work from Anywhere” weeks, with no requirement to be in the office those weeks
• Monthly social events, organised by different team members
• Access to our Employee Assistance Programme, which grants free therapy and coaching sessions to all staff
• 5x free toothbrushes every year
• £1000 personal development budget each year, per employee
• Fantastic career opportunities; with the chance to grow as SURI does
• Ross Fridays; dreamed up by our Commercial Manager, Ross; a Ross Friday gives you the opportunity to finish at 3pm on a Friday of your choosing every month
• Monthly massages in the office
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies