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Influencer Lead

Marketing
team
SURI

£55,000

£70,000

i
This salary bracket is a guide and may change based on the value each candidate demonstrates throughout the interview process.
+ bonus

We’re SURI (short for Sustainable Rituals). Having launched mid-2022, we are now the fastest growing challenger brand in the oral care space in the UK.

Every toothbrush you’ve ever owned still exists—it’s estimated that over one billion toothbrushes are thrown away each year in the USA alone.

The oral health industry is incredibly wasteful. Disposable products. Grimy looks. Gimmicky innovation. Poor battery. Clunky design. Flat product experience. Planned obsolescence. Constant compromise.

Our mission is simple. Transform oral care for people and the planet, with everyday essentials purposefully designed for life. We believe we need fewer, simple and better products. Beautiful objects that people love to use. So they stick to it. Everyday and forever.

As an early stage start-up we’re unable to offer the most competitive package, but we hope this is more than offset by the breadth of experience and personal growth you will have on our team. If this excites you and you are keen to shape SURI with us we’d be thrilled to hear from you.

The Opportunity: 

You will play a key role in accelerating our USA growth as an expert on all things influencer marketing, scaling our programme in the US, UK and other regions.

Influencer marketing is a huge awareness and growth lever, and we’re looking for someone to take it to the next level. This is an amazing opportunity for someone who has a track record of scaling paid influencer programmes in the USA, and is looking to transition into a Global role and/or own end-to-end channel strategy and management in a hyper-growth, creative environment.

Channel strategy:

● Develop and execute comprehensive always-on influencer marketing programmes in USA,

UK and other regions, aligned with overall growth goals

● Identify key audiences to target through different channels and verticals

● Work closely with the Growth Team, aligning on key trading periods and promotions

● Manage the annual influencer marketing budget, optimising for core KPIs

Talent management:

● Identify and lock in talent, negotiating fees and contract terms at speed to meet revenue

targets

● Build and maintain strong relationships with influencers, agents, and other key stakeholders

● Scale long-term in-house partnerships, establishing an ambassador network for stronger

ROI Campaign management:

● Brief, execute and oversee influencer campaigns from inception to completion

● Maintain overall influencer calendar, ensuring it ladders up to overall brand calendar

● Track and report on programme & talent performance, leveraging insights for strategy

iteration

Team & agency management

● Upskill the team, nurturing a best-in-class influencer squad (currently a team of 2)

● Manage USA & UK agency teams, ensuring high engagement and performance & seamless workflows with internal efforts

The ideal candidate will have:

● Minimum 5 years of experience in influencer marketing

● Proven track record of scaling influencer programmes in the USA

● DTC experience in high-growth brands (UK or USA)

● Experience managing campaigns across multiple platforms

● Deep understanding of social platforms, trends and influencer landscapes

● Excellent communication, negotiation and relationship-building skills

● Analytical mindset with the ability to interpret data and share actionable insights

● Unmatched attention to detail and organisation skills

What we will love about you:

● Depth of knowledge of the US market, particularly the US influencer scene

● Known for your strong communication skills and go-getter attitude

● Craves new challenges and doesn’t take no for an answer

● Able to build and maintain relationships because it just comes naturally to you

● Natural multitasker, you thrive in a fast-paced environments

Their benefits

To quote one of our most recent hires, Ana, “This is the nicest office I’ve ever worked in”.

Our benefits include:

  • 25 days annual leave, plus 1 day for your birthday
  • Take one 3pm Friday finish every month 
  • SURI Toothbrushes for yourself, your friends and your family
  • Personal learning and development budget
  • Team socials (that are actually fun!)
  • A fully stocked cupboard/fridge full of healthy snacks and drinks
  • River views from your desk, a stone's throw from Borough Market
  • Pension scheme

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