ByPariah have established themselves primarily in the wholesale market and can be found at the world’s most prestigious retailers. Notably, they are one of Net-a-Porter's top 5 growth brands.

They're a modern fine jewellery brand celebrated for its rich organic materials, heritage production techniques, and a deep commitment to sustainability. Rooted in versatility, each piece is designed to transform the wearer’s narrative and become an intrinsic part of their personal expression and identity. Designed for the global woman—sophisticated yet playful—By Pariah has garnered international recognition, with icons like Michelle Obama, Hailey Bieber, Julianne Moore, Jodie Comer, and Florence Pugh championing their designs. In 2024, they proudly achieved the distinction of being one of Net-A-Porter’s Top 5 Growth Brands, a testament to their success and ambitious growth trajectory. As a rapidly growing company, they are on an exciting journey to scale their operations and expand their global presence.

This hire will play a pivotal role in scaling their online presence, optimising digital marketing efforts, and ensuring a seamless eCommerce experience. You will be responsible for increasing the D2C revenue, enhancing customer engagement, and leveraging data-driven strategies to improve performance across all digital channels.

The Role:

Ecommerce & Digital Growth

• Develop and execute a robust eCommerce growth strategy to drive sales and customer acquisition.
• Manage the Shopify platform, ensuring UX/UI optimisation, site performance, and conversion rate improvement.
• Lead SEO, paid media, email marketing, and CRO initiatives - agency management.
• Oversee product launches, feedback on pricing strategies, and stock management in collaboration with operations team.
• Analyse data and customer insights to improve website functionality, enhance the user journey, and increase AOV and LTV.
  

Performance Marketing & CRM

• Develop and implement multi-channel digital marketing campaigns (paid social, Google Ads, email, affiliates, etc.) to maximise ROI.
• Drive CRM and retention strategies through email marketing, loyalty programs, and personalisation.
• Monitor campaign performance, adjusting strategies in real-time for optimal efficiency and growth - agency management. 
• Manage relationships with digital agencies and external partners, ensuring alignment with brand objectives.
  

Brand & Content Strategy

• Oversee content marketing initiatives, ensuring cohesive brand storytelling across all digital touchpoints.
• Collaborate with creative teams to develop compelling content that enhances brand awareness and engagement.
• Align digital marketing strategies with PR, wholesale, and offline brand activations.
• Manage offline brand activations, ensuring tight budgets are kept and maximum ROI on activations.

Data & Reporting

• Own digital analytics and reporting, providing actionable insights to improve performance.
• Track KPIs including traffic, conversion rates, CAC, ROAS, and CLV.

Conduct A/B testing and implement data-driven decision-making processes.

Job Details

• Work Eligibility: They are unable to sponsor work visas for this role. Candidates must already have the right to work in the UK.

• Location: The role is based in their office in W10 3 days a week, with flexibility for hybrid working arrangements.

Key Requirements

• 4/5+ years experience in ecommerce and digital marketing, within the luxury jewellery sector would be a huge bonus but not a pre-requisite, fashion or other luxury sectors also preferable
• Strong proficiency in Shopify, Google Analytics, Meta Ads, Klaviyo, and Google Ads.
• Expertise in SEO, paid social, email marketing, and performance analytics.
• Experience with CRO, UX/UI enhancements, and optimising online customer journeys.
• Ability to work strategically and hands-on in a fast-paced, entrepreneurial environment.
• A data-driven mindset with strong analytical skills and attention to detail.
• Excellent communication and project management skills.

You'll be joining a team who:

• are at an exciting stage of growth.
• Invests in your professional development.
• Offer 24 days of holiday plus bank holidays.
• Provide excellent career opportunities within a fast-growing company.