An exciting opportunity to join a dynamic start-up and make your mark on a rising brand. At Lemonade they design products to support you to become your best self; they always put comfort first without forgoing our signature bold prints and bright colours. We celebrate every person, shape, size and story.We are seeking a talented and experienced Digital Marketing Director.

In your role you'll be responsible for our online channel including managing the full digital marketing & e-Commerce spend, optimising ROI, driving energy to find new audiences, finding new opportunities digitally across the entire business, actioning AI innovation, and driving the business objective to continue their month-on-month growth with the final objective being EBITDA positive by next year. This performance driven role involves working as part of a small, energetic team with big ambitions.

This is truly a unique and exciting time to join the team as we continue to grow their brand to continue their mark as the UK’s biggest lingerie company.

Key Responsibilities

1. Digital Marketing;

● Lead all digital marketing and e-commerce initiatives that will benefit Lemonade.

● Lead, build, plan and implement the overall digital marketing and e-commerce strategy.

● Oversee PPC and SEO strategies, marketing CRM development, all digital channels and selling tools, websites, social media (paid and organic), digital tools, and all platforms.

● Lead large-scale digital transformation projects, including the launch and integration of new tools and digital software.

● Ensure full campaign integration, from traditional media onto digital channels and digital support to customers, as required.

● Oversee the strategy and performance of the company's social media accounts.

● Stay up to date with the latest technology, new innovations and best practices in digital marketing.

● Prepare and manage the full digital marketing and e-commerce budget, optimising alls pending towards ROI.

● Research competition, investigate benchmarks and provide suggestions for improvement.

● Track SEO and Google Analytics data and make complex analysis.

● Review and onboard new agency partners where required.

2. eCommerce;

● Anticipate sales performance trends and implement proactive and reactive promotions,comms and strategies to drive growth.

● Oversee site trading plans and performance and put strategies in place for growth.

● Measure and manage online content and constantly seek ways to improve performance.

● Ensure the seamless transition of campaigns across channels and visuals to provide thehighest standard of customer experience.

3. Team Leadership And Management;

● Lead and mentor a dynamic team of professionals, providing guidance and support fortheir individual growth and development.

● Foster a collaborative and high-performance culture within the Digital Commerce team.

● Setting and tracking individual, and team, KPIs

● Reporting directly to the CEO and with regular reporting to members of the board and high stakeholders.

What They're Looking For:

● Experience working to scale a business from 5 million to 20 million

● A solid digital marketing background with at least 5 years of experience in leading and managing digital marketing teams, covering all digital marketing functions.

● Experience spending >£150k monthly on Paid Media

● Strong knowledge of digital marketing disciplines, including SEO, PPC, paid social, and display marketing strategies using tools such as Google Analytics and AdWords.

● A solid understanding of key social media channels (Facebook, Instagram, LinkedIn,Twitter, Pinterest) and experience in growing brands in this space are desirable.

● Highly creative with expertise in identifying target audiences and devising digital campaigns that engage and convert.

● Strong relationship management skills and a team player.

● A sense of ownership and pride in your performance with an enthusiastic, motivational nature, and a passion for excellence and its impact on the company’s success.

● The ability to multitask and work efficiently in a high-paced environment and to tight deadlines.

● Experienced in the same, or similar, industry e.g fashion/skincare/beauty is desirable with time spent targeting a broad range of audiences,

● Analytical, with the ability to interpret information, news, data and research quickly and distil the most important and relevant information with a focus on the team’s ROI.

● A critical thinker, with excellent problem-solving skills and good time management.

● Extensive knowledge, and components, with innovative tech

● Great interpersonal and communication skills.